Small Run Clothing Manufacturers in Melbourne
When it comes to starting a small activewear brand, it can be hard to find an activewear supplier that is willing to manufacture a small, niche set of products for you that won’t break the bank. Most clothing manufacturers in Melbourne and Australia as a whole have a high MOQ (minimum quantity order) which can make it incredibly hard for new businesses to get off the ground.
Our dedication to helping small businesses in the activewear industry succeed is why we are one of the best small run clothing manufacturers in Melbourne. We have a relatively low MOQ when compared to the other industry heavyweights and this means that you order as little as 50 pieces from us in our template design ranges and 300 pieces from our custom design range.
Here are some examples of apparel that we can customise in small runs.
Make sure your initial small clothing run has the right specifications
We know a thing or two after more than a decade in the athleisure industry and as such, we feel like we have the technical know-how and business mind to help small businesses thrive. We strive to help our small partners in any way that we can and one of the biggest mistakes we see is not having a clear understanding of what your customers want and need.
As a small business you certainly don’t want to waste money, even on a small run, on activewear that won’t sell. So, we’ve put this handy list together to ensure that you know what you are looking for before you place your order.
Order a variety of sizes from your Melbourne clothing manufacturer
Do your research with a survey or a target market analysis and ensure you know the range of sizes that you should be ordering. Too much of one and not enough of the other could end up in you running out of a size and having a heap left of another. Remember to order a range of sizes that suit your target market.
Put function first
While being fashionable is a huge part of the athleisure trend, you should never let this get in the way of functionality. Some items may look good but if they aren’t comfortable and durable for a workout then they simply aren’t going to sell. A great example is working with a suitable sportsbra manufacturer, they must understand that support and comfort is crucial in the design and make of this item. Think about functionality before fashion.
Decide if you want to be sport-specific or produce general everyday clothing
Gone are the days where gym-goers used to wear the same thing for running, weights and other activities. Low-quality ‘activewear’ is generic for all kinds of sports, but if you want your brand to succeed you should probably think about being more specific, now there are custom workout clothes, custom yoga clothes and specific clothes for all type of sports and shapes, including custom plus size activewear designs. Use technology and trends that are specific to the type of sport, i.e. Crossfit, that you are targeting.
Consider changes in weather in Melbourne
It’s all well and good creating a tank top for outdoor running, however, if you simply put all your eggs in one basket, you could fall flat. Remember that seasonal changes require different ranges of activewear - so make sure to cover your bases throughout the year with good seasonal clothes.
Make it aesthetically pleasing
Although functionality is key, that doesn’t mean that you should skimp on the fashion side of things. People want to look good while they workout and when they pop into the shops afterwards. Make clothing that can seamlessly integrate into daywear but that is functional enough to exercise in.
Small Clothing Runs With Hingto Sportswear Co
These are just some of the things to keep in mind before ordering your first small run in the activewear industry. If you’d like to know more about our products and services and what makes us the best small run clothing manufacturers in Melbourne, get in touch!